In the past it was very expensive to create a new font.
Special machinery had to be developed. Metal letters had to be created. These
had to be created for multiple print shops.
Modern typography is more affordable, efficient, and can
be easily distributed. With the development of font-design software for desktop
computers, designers could design and market original typefaces as electronic
files. Adobe Systems is a digital type foundry that produced many types and was
very influential. Designers at Adobe created original typeface designs as well
as interpretations of classic typefaces.
A new industry of typeface designers emerged. Typeface
foundries opened around the world. Independent designers and entrepreneurs used
the new technology to create and distribute their original typefaces. There was
a conflict between designers who believed the traditional values should be
maintained and young designers who wanted to be more experimental and expand
the range of categories of typefaces.
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